While you’re stocking up in preparation for the festive season the team at Campbells have created a Wholesale Solutions Hub that offers insights and advice on how to capitalise on the Christmas trade.
Each week we will be bringing to you a number of video and editorial pieces to help you throughout the festive season and beyond. The first of our 12 part series is:
Gain invaluable insights, hints and tips on how to boost your Christmas Trade over the busiest time of year.
It’s a well-known fact that summer and Christmas is the busiest time of year for the hospitality industry. Although with the constant pressures of CODB associated with overheads like increased wages, business owners often feel more of a financial pinch than a desired financial flow. Here’s three easy ways to maximise earnings in other areas, like product performance to start to get the most out of this festive season.
1) Use high quality private label or bulk sizes to your advantage
There are a range of private label products that have been designed specifically for use in food service kitchens. These low cost, quality items will save you money and still add value to your menu.
Don’t forget that portion controlling and buying larger bulk products for your business can also help reduce your overheads, without sacrificing the quality of the end product.
2) Think for the customer
could be as simple
as providing impulse confectionery like
chocolates or gum at the counter for a well-deserved sugar
boost, or novelty gifts so customers can grab them on the go.
It’s the small things that make the biggest difference at this
time of year.
Empathise with your customer over the Christmas period and go that extra step to make their experience with your business a positive one. By value adding you’re increasing the likelihood of return patronage and encouraging word of mouth to new customers.
3) Make what you trade perform – maximize product potential
This could be as simple as providing impulse confectionery like chocolates or gum at the counter for a well-deserved sugar boost, or novelty gifts so customers can grab them on the go. It’s the small things that make the biggest difference at this time of year.
By planogramming your retail space the right way you could see substantial impact on how successfully your business trades throughout the festive season. A well planned space will get a customer to think about other items they may want in addition to the products they are needing to buy.
Create a shopping experience that embraces
the spirit of the season.
Christmas is the
perfect time to demonstrate difference,
people usually plan their shopping, so maximise on
their time in-store. One way to do this is by offering
samples, activating other senses like taste and smell
can lead to impulse purchases.
Increase basket size during the
key trading period.
a one stop opportunity for shoppers to fulfill their Christmas
Have your Christmas range bundled together to encourage
cross-selling. For instance if they’re looking for Christmas
also place the sticky tape, scissors and small gifts in the same area.
Planogram your store to ‘upsell’ customers.
To upsell customers you
need to demonstrate difference
by doing the following:
• Stock a high quality
range of products
• Offer inspiration as 2 out of 3 shoppers actively look
for inspirational ideas in store
• Promote and showcase special range seasonal items
Throughout 2017 we’ve seen customer behaviour and trends be the driving change within the
convenience sector internationally.
And with the influence of overseas markets brings great opportunities for the Australian convenience sector. In the US and UK there is a huge shift with forecourt and convenience businesses starting to lead the way in experimenting with new store formats, new services and products. Gone are the days of simply offering traditional convenience products to customers. The range of products sold is broadening to meet the changing needs of consumers who are looking for fresh, healthy, food-to-go and food-for-later. Technology is also playing it’s part, enhancing the way customers engage and interact with the channel. What this means is there is huge potential to increase your customers experience by offering more. Things like barrister made coffee, fresh food and juices are what is selling well and increasing repeat business.
Food for now,
There is a growing need to cater for the healthy customer with fresh fruit and healthy food alternatives.
Shaking things up as a small scale business is the perfect way to keep customers interested. So why not host a Pop-up.
The weather is getting warmer, daylight savings has kicked in and you’re most likely starting to think about your summer plan. With customers looking for last minute gifts, convenience over summer is key. Petrol and Convenience stores offer the perfect solution with longer opening hours than other retail outlets.
It’s those last minute items like portable chargers, car chargers and bluetooth speakers that will experience higher demand as customers look for ways to entertain the family on holiday or spend days at the beach.
Plan. Prepare. Profit. In three easy steps you can have the perfect Christmas Menu and more.